At Make Me Smile Tijuana, we are committed to protecting your privacy and ensuring the security of any personal information you share with us. This privacy notice is intended to inform you about how we collect, use, store, and safeguard your personal data.

Privacy Notice

In accordance with the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP), Make Me Smile Tijuana, located at Avenida Misión de Loreto 2962, Floor 1-102, Zona Urbana Río Tijuana, within the Centro Ejecutivo Loreto, 22010 Tijuana, Baja California, Mexico, is responsible for the processing of your personal data, their use, and their protection.
We inform you that all client information is treated with strict confidentiality. By providing your personal data, you consent to their use for the purposes outlined in this privacy notice.

Personal Data Collected

We collect the following personal information when you access our website or interact with our services:

• Full Name

• Email Address

• Phone Number

• Medical and health-related information necessary for dental care

• Home Address
   

If you apply for PPO dental insurance verification, we may collect the following data from the policyholder:

• Insurance ID Number

• Full Name

• Date of Birth

• Gender

• Phone Number

• Email Address

• Home Address, City, State, and ZIP Code

• Insurance Company Name and Phone Number

• Group Number

• Employer Name and Phone Number

• Name, Date of Birth, and Relationship of Dependents
   

We also collect the following health data, which require special protection:

• Chronic conditions

• Allergies

• Family medical history

• Past medical history

• Systemic diseases

• History of infectious diseases

• Photographs, X-rays, odontograms, periodontograms, and study models
   

The clinic retains ownership rights over these photographs and videos, but you may request access or copies as needed.

Purpose of Data Collection

Your personal data, collected directly or indirectly from you, or generated through our professional relationship, will be used for the following primary purposes:

• Patient identification

• Provision of dental services, including but not limited to diagnosis, consultations, and surgeries

• Referral to specialists in case of complications

• Creation and maintenance of medical records

• Understanding complete medical history for safe and effective treatment

• Evaluating and offering the best dental treatment options

• Statistical and medical data analysis

• Follow-up on treatment plans

• Billing and collections

• Responding to any complaints, inquiries, or feedback

• Sending notifications about changes to this privacy policy
   

Data Sharing and Transfers

We may share your personal data, in whole or in part, with third parties—either domestic or international—such as parent companies, affiliates, subsidiaries, external advisors, laboratories, clinics, hospitals, research centers, insurance companies, insurance brokers, or other dental service providers acting on behalf of Make Me Smile Tijuana. Your personal information will not be sold to third parties.

However, we may share data in the following cases:
a) When required to fulfill services or obligations agreed upon with the data subject
b) When mandated by law or judicial authority
c) When you provide express consent

ARCO Rights (Access, Rectification, Cancellation, and Objection)

You have the right to:

• Access: Know what personal data we have and how we use it

• Rectify: Request corrections to outdated or inaccurate data

• Cancel: Request deletion if your data is being misused

• Object: Refuse specific uses of your data

To exercise these rights, contact our Privacy Office by phone at +52 (664) 976 4774 or via email at makemesmiletj@gmail.com. You may also specify how you would like to receive communications.

Modifications to the Privacy Notice

This privacy notice may be updated due to legal requirements, service updates, or internal privacy practices. Updates will be posted on our website: www.makemesmiletj.com under the "Privacy Notice" section. After three years from the completion of your dental treatments, Make Me Smile Tijuana may delete your personal and sensitive data.

Use of Cookies

Our website uses cookies to enhance your browsing experience and analyze web traffic. Cookies help us remember your preferences and personalize your visit. You may delete or manage cookies at any time via your browser settings.

Contact

Unless you expressly object, it is understood that you consent to the use of your personal data under the terms of this notice. If you have any questions or concerns about how we handle your information, please contact us at makemesmiletj@gmail.com or call +52 (664) 976 4774.

Glossary

• Data Subject: The individual to whom personal data belongs

• Processing: The collection, use, disclosure, or storage of personal data

• Controller: Make Me Smile Tijuana, responsible for the data

• Transfer: Sharing data with a party other than Make Me Smile Tijuana or its data processor